WATERFORD, NEW YORK
A comprehensive rebranding of Waterford, New York that included a logo and wordmark, town website for visitors and prospective residents, town brochure, series of event posters, illustrative town map and other promotional materials.
22 Creative sought to close the threatening age gap, to shed light on this quaint, upstate town and to prove Waterford as a valuable place to live and visit. It is the reimagining of Waterford’s antiquated identity with compelling, communicative material that will place the town once again on the tourist’s map and establish a lasting and positive mental image of Waterford.
TELLING A new NARRATIVE FOR historic WATERFORD, NEW YORK