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Since 1973, Brother's ice cream has been selling their delightful ice cream bonbons and treats. In 2019, Brother's came to us looking to breathe new life into their tired and traditional packaging. They started out selling their delectable desserts in global brands like Walmart and local grocery stores. In hopes of transitioning to local gas stations and convenience stores, Brother’s expanded their product to include smaller, bite-sized packages of three bon bons rather than their traditional twelve.
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BROTHER'S ICE CREAM
We supported the brand in the creation of new packaging, with dedication to a time period of pin stripes and pastel colors. Our focus of the new packaging was around the americana of the ice cream parlor: a lively pin stripe pattern, hand colored detail, and a good ol’ fashioned ice cream cone driving the center of the illustration.