/ CAPABILITIES /

LABEL DESIGN
ILLUSTRATION

Old Kalew was founded on the legend of Kalevipoeg, an epic poem held to be the Estonian national Epic. With the harrowing tale of tremendous strength of Kalevipoeg as their inspiration, the label for this Estonian spirit is timeless, elegant and rich with the history of Estonia's culture.

/ CLIENT /

OLD KALEW LIQUOR

A Balsam Liquor based on the finest rum, carefully crafted since 1780, we created a new label that feels old. It transcends time - past and future - as we sought to exude class, culture and simplicity in Old Kalew’s label with a hint of authentic character.