LA AUTENTICA MICHELADA

Creator of the most authentic and refreshing commercial Michelada mix yet, Angel Vargas came to us for help to create a label that could live up to his vision for the product. With a deep black for its canvas, we sought to create a label design that felt both sophisticated and nostalgic of traditional Mexican landscape and cultural color schemes. The accent red to match the product's color livens the otherwise dreary scene. 

We also created another, and far more cheerful concept label to be used in special editions or during the Summer.